CU Market Opportunity Calculator
Model your total addressable revenue across the credit union industry
Credit Unions
4.0K
Total Assets
$2.45T
Total Loans
$1.73T
Members
145.6M
Employees
352.2K
Branches
19.9K
Your Estimated Total ARR
$6.7M
136 credit unions
CU Market ARR Calculator
Set ACV and penetration per tier
Under $100M
2,201 CUs
$
2%44 CUs
$528K
Under $100M
2,201 CUs
$528K
44 CUs won
ACV
$
Pen.2%
$100M – $250M
676 CUs
$
3%20 CUs
$360K
$100M – $250M
676 CUs
$360K
20 CUs won
ACV
$
Pen.3%
$250M – $500M
388 CUs
$
5%19 CUs
$456K
$250M – $500M
388 CUs
$456K
19 CUs won
ACV
$
Pen.5%
$500M – $1B
282 CUs
$
5%14 CUs
$672K
$500M – $1B
282 CUs
$672K
14 CUs won
ACV
$
Pen.5%
$1B – $5B
378 CUs
$
8%30 CUs
$2.9M
$1B – $5B
378 CUs
$2.9M
30 CUs won
ACV
$
Pen.8%
$5B+
89 CUs
$
10%9 CUs
$1.8M
$5B+
89 CUs
$1.8M
9 CUs won
ACV
$
Pen.10%
Your Estimated Total ARR
$6.7M
136 credit unions
Total Market Opportunity
$115.5M
4,014 CUs at 100% penetration
TAM by Tier
Under $100M$26.4M
$100M – $250M$12.2M
$250M – $500M$9.3M
$500M – $1B$13.5M
$1B – $5B$36.3M
$5B+$17.8M